marketing

There's less than one week left to register for the Berkleemusic online course Online Music Marketing With Topspin.

In Online Music Marketing with Topspin, you'll develop the online (and offline) marketing expertise necessary to properly execute your campaign using Topspin's platform. We'll discuss best practices with social media, branding considerations, niche marketing, building and supporting your fan base, your online sales strategy and creating successful offers, effective communication strategies, optimizing your online presence, alternative revenue options, connecting with new media outlets, integrating physical marketing into your overall campaign, how to use data and analytics to guide your campaign, and many more cutting-edge marketing strategies.

OTMG's founder Jason Feinberg is one of the instructors, and will be sharing strategies and lessons learned from over a year working with the Topspin platform. Jason (and the rest of the OTMG team) are certified Topspin campaign administrators. More information about OTMG's Topspin campaign services can be found on the Topspin Services page.

On Target Media Group was one of the first companies to be certified in Topspin campaign management. We have been using the platform to manage direct-to-fan sales and marketing campaigns since 2008 and have had multiple success stories for bands big and small.

On July 9th, the National Association of Record Industry Professionals presents Secrets of Online Music Marketing Revealed, a teleseminar to assist with your online marketing needs.

The conference will be hosted by OTMG president and founder Jason Feinberg. He will discuss strategies for creating, implementing, and managing a full-scope online marketing campaign for artists at any level.