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Online Music Marketing With Topspin at Berkleemusic

By otmg - Posted on 05 January 2010



There's less than one week left to register for the Berkleemusic online course Online Music Marketing With Topspin.

In Online Music Marketing with Topspin, you'll develop the online (and offline) marketing expertise necessary to properly execute your campaign using Topspin's platform. We'll discuss best practices with social media, branding considerations, niche marketing, building and supporting your fan base, your online sales strategy and creating successful offers, effective communication strategies, optimizing your online presence, alternative revenue options, connecting with new media outlets, integrating physical marketing into your overall campaign, how to use data and analytics to guide your campaign, and many more cutting-edge marketing strategies.

OTMG's founder Jason Feinberg is one of the instructors, and will be sharing strategies and lessons learned from over a year working with the Topspin platform. Jason (and the rest of the OTMG team) are certified Topspin campaign administrators. More information about OTMG's Topspin campaign services can be found on the Topspin Services page.

Pixies Boxsets Make Great Christmas Gifts...

By otmg - Posted on 11 December 2009




Head on over to http://www.pixiesminotaur.com to see the two new box sets from the Pixies. There are two versions, which include such madness as:

  • All five Pixies' studio albums in the following formats: 24k gold plated CDs; 180 gram virgin vinyl 12" LPs cut from the original analog tapes; Blu-ray audio mastered for 5.1 surround sound and 2 channel stereo at 24/192; DVD mastered for 5.1 surround sound and 2 channel stereo at 24/96.
  • The previously unreleased Pixies 1991 live performance from Brixton, on both Blu-ray and DVD, mastered for 5.1 surround sound at 24/192 and 24/96, respectively.
  • A 96-page fine art book, measuring 22" x 14", and an additional 54-page book, measuring 7.75" x 8.25"
  • A 12" x 19.5" giclee print, and two double-sided fold-out posters measuring 48" x 36."
  • Individually numbered and hand-signed by every member of the Pixies and Vaughan Oliver.
  • 25 random sets will include test pressings of the vinyl albums.
  • Housed in an oversized clamshell case and limited to 3000 copies.

You can also buy right here:

Order Minotaur Limited Edition

Order Minotaur Deluxe Edition

Watch a 33 Minute Pixies Video

By otmg - Posted on 01 December 2009

To celebrate the release of the Pixies Minotaur box sets, you can watch a 33 minute video including live footage, interviews, and behind the scenes clips.

The Minotaur boxes are the ultimate Pixies item, containing all albums on multiple formats, a live show, coffee table books, and much more.

Please embed this and share it with your friends using the links on the player.

More info at PixiesMinotaur.com

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On Target Media Group was one of the first companies to be certified in Topspin campaign management. We have been using the platform to manage direct-to-fan sales and marketing campaigns since 2008 and have had multiple success stories for bands big and small.

Free Har Mar Superstar Download

By otmg - Posted on 02 September 2009

In preparation for the upcoming Har Mar Superstar release Dark Touches on October 13th, you can listen to and download the first single "Tall Boy" below.

After a five-year proper-album break since 2004’s The Handler, Har Mar Superstar, sexy as ever, is ready to unleash Dark Touches on the masses. On Dark Touches, Sean Tillmann – the singer, songwriter, and producer behind the Har Mar moniker – delivers his most club-friendly collection of jams yet. Tillmann’s silky smooth croon and tongue-in-cheek lyrics lead a nonstop dance party that blends everything from synth-pop to R&B, with ample hooks around every corner.